Live On - The RBL Brand

Welcome to the Chippenham Branch of The Royal British Legion


From 23 October, the launch of the 2014 Poppy Appeal, we are updating the Legion’s look and feel to give it a fresh, modern and hopeful expression that joins up our Remembrance and welfare work. We want people to understand that the poppy is not just about Remembrance; it's also about providing hope for the Armed Forces community of all ages, throughout the year.

LIVE ON™ is a simple and memorable way to link our twin commitments to the memory of the fallen and the future of the living. It's also about presenting our charity in a lighter, cleaner way.

Live On describes both equally important parts of our work:

  • As Custodian of Remembrance we ensure the memories of those who have fought and sacrificed in the British Armed Forces live on through the generations.
  • Through our welfare work we help the British Armed Forces, veterans, and their families to live on to a more hopeful future.

Over the coming year, we will be phasing out our strapline 'Shoulder to shoulder with all who Serve' and replacing it with 'Live On – To the memory of the fallen and the future of the living'.

The 2014 Poppy Appeal will be the first phase of the Live On journey, but we are not confining its use to the Poppy Appeal or Remembrance. We'll be using it as an embedded part of the Legion’s work all year round, and you can join us in watching it expand and evolve.


For more information use the link on our Home page.

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